Every Wednesday on Ditch Your Car we’ll be bringing you just another reason to spend more time on two wheels. Be it a photo, a statistic or an inspirational video, we want to keep reminding you about why riding is great!

Props to Malmö, Sweden for this great campaign — simply titled No Ridiculous Car Trips — which is attempting to get people to switch their cars for bikes for all trips under 5 kilometers.

How many trips a week could you make by bike instead of car?

Via Grist.

Ditch Your Car active transportation, advocacy, Sweden, Urban, urban cycling