Everyone knows the feeling of getting something shiny and new. It could have been your last birthday, or Christmas, or maybe a little treat to yourself after a momentous occasion, like finishing school.
I just bought a brand-new iPhone. I baby that thing like it is made of glass. I make sure the face is clean or that it is not getting stored with any sharp objects on my ride to work. I even put it in a little cloth bag on mountain bike rides to preserve its shiny, almost-new sheen. Some might say I go out of my way to do so.